Unconfined
Unveiling the Future: Galaxy S8 at Milan Design Week

Galaxy S7
Reinventing the Flagship Moment

Everdale
A New Chapter for Supercell

Wallpaper*
Unveiling LG SIGNATURE: Where Art Meets Innovation

Modevi
From Appliances to Lifestyle: Reinventing Carrier Korea

Leehong kim
Designing at the Intersection of Innovation and Practice

Home Liaison
A bold new identity for an interior architect who bridges the gap between designers and clients.

Alpha Natural Resources
A strategic identity that speaks directly to the coal industry—bold, clear, and built for impact.

Stella Artois
Elevated the brand narrative with The Life Artois campaign, crafting a timeless and aspirational identity.


Exhibition


Douleur exquise
Visualizing Intimacy and Loss

Mannam 
Bridging Design Cultures

IBM Think
Shaping the Smarter Planet vision within the IBM Think exhibit, this work redefined the IBM Brand System—its purpose, role, and experience. A bold step in transforming how IBM is perceived, understood, and engaged with.