Unveiling LG SIGNATURE

Art inspires technology. Technology completes art. LG SIGNATURE isn’t just about performance—it’s about precision, materiality, and innovation coming together to create something greater. Stripped to its essence, it transforms technology into art.

I helped craft a bold, design-led narrative that positioned LG SIGNATURE at the intersection of luxury and innovation. Collaborating with Wallpaper* and photographer Leon Chew, we built a visual identity that speaks through space, color, and form—elevating LG SIGNATURE beyond appliances into an expression of modern sophistication.