Modevi
Industry
Climate and Energy, Home Appliances
What We Did
Brand Design and Creative Direction
From Appliances to Lifestyle: Reinventing Carrier Korea
Carrier Korea leads in HVAC and refrigeration, but in consumer markets, its presence lacked distinction. The challenge? Create a sub-brand that breaks through—one that feels sharper, more human, and effortlessly modern.
Enter Modevi—inspired by mode de vie, French for “a sophisticated modern way of life.” Designed for single and two-person households, Modevi reimagines home appliances for a new generation—those who demand efficiency without compromise, innovation with style.
More than a product line, Modevi is a statement. It moves with the rhythms of modern life, blending smart design with intuitive functionality. With a clear, compelling brand narrative, Modevi isn’t just another home appliance—it’s an essential companion for contemporary living.
