Reinventing the Flagship Moment

The Galaxy S7 wasn’t just another launch—it was a statement. Unveiled at Mobile World Congress 2016, it commanded global attention, setting a new benchmark for flagship reveals.

As Creative Director and Brand Designer, I shaped an event identity that captivated and inspired—from high-impact visuals to meticulously crafted keynote presentations. Every element was designed to build anticipation, amplify excitement, and cement Samsung’s leadership in innovation.

The Galaxy S7 Unpacked Event became more than a launch—it became a cultural moment, driving worldwide press coverage and setting the stage for the future of mobile.