Redefine innovation and Possibility.

Samsung Electronics redefined innovation with the launch of the Galaxy Note 7 at Galaxy Note Unpacked 2016. Held at the iconic Hammerstein Ballroom in New York, the event brought together 1,500 attendees to witness the next evolution of the Note series—technology that seamlessly fuses power, precision, and possibility. As the brand that created the phablet category, Samsung continues to push boundaries, delivering an experience that’s smarter, more intuitive, and more human.

The launch’s identity and storytelling were meticulously crafted to reinforce Samsung’s commitment to innovation, shaping a bold and future-forward narrative for the Galaxy Note 7.