Design Meets Innovation

As creative director and designer for the Samsung Gear S3 Unpacked event, I led the design of key visuals, invitations, spatial graphics, and keynote content. The invitation was a cornerstone, setting the tone and guiding the event's identity. It acted as a blueprint for the exhibition branding, ensuring cohesion across all elements and creating an immersive experience for attendees. The design not only captured the innovative essence of the Gear S3 but also communicated its groundbreaking features, delivering a clear, powerful narrative that resonated with the audience.